What You Can Learn About Business from Grant Cardone in the Undercover Billionaire
By Helena Ronis
As an entrepreneur I love being inspired by other entrepreneurs like Grant Cardone. He’s starring in the new Undercover Billionaire show (Season 2) by Discovery. It’s being released in their Discovery+ app which people can start downloading and watching the first episode of the show on Wednesday (today) January 6th at 8pm ET / 5pm PT
I learned about the show from a Clubhouse session (the audio social network) where Grant Cardone shared about the show.
Grant Cardone speaking in the Clubhouse appGrant Cardone’s profile in the Clubhouse app
In that Clubhouse session Grant’s wife Elena Cardone and the shark Daymond John from Shark Tank were also present.
Daymond and Elena shared some interesting details that make the show even more intriguing. Daymond said that the show is real and it’s too hard to make a million dollars out of nothing in 90 days. So when the show called him to check if he would come to participate as an undercover billionaire he said “hell no”.
Daymond John speaking in the Clubhouse appDaymond John’s profile in the Clubhouse app
Elena shared that as Grant was going through the 90 days recording the show he called her at some point frustrated wanting to quit, he said it was too hard and that he wasn’t sure he could do it.
Elena Cardone speaking in the Clubhouse appElena Cardone’s profile in the Clubhouse app
As the Clubhouse session progressed Grant shared that the show gave him one bill of $100 and a truck with no other money or resources. The first thing he did is getting rid of the $100 bill by depositing it in the bank, because it was a distraction. Grant says that what he really needed to focus on was building contacts, so that’s what he started doing.
In business “Contacts equals contracts” Grant says, that’s the secret.
I absolutely love that, so much to learn from this and I’m really looking forward to watching the show.
Download the Discovery+ mobile app and start your free trial at discoveryplus.com. Watch the first episode of the show today, January 6th at 8pm ET / 5pm PT
Discovery+ app in the AppStore Discovery+ first screen after downloading the app
Helena is deeply passionate about all things marketing and go-to-market. She dedicates her time to helping fellow founders make sense of their marketing, while supporting marketing professionals in leveling up their skills.
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