Marketing Insights Blog

This is a free educational series of comprehensive blog posts intended to give you the knowledge and tools you need to take your SaaS marketing to the next level. Whether you’re just starting out and want to figure out SaaS marketing or you’re an experienced SaaS marketer who wants to refresh your knowledge and learn…

I’ve been researching how to conduct customer discovery interviews and the questions to ask. Customer discovery is the process of understanding who your customers are, what their pain points are, and what solutions they currently use or wish existed. Customer discovery is a great validation exercise for entrepreneurs. By getting the customer talking about their…

I recently participated in a live webinar with Joe Pulizzi the founder of Content Marketing Institute. It was hosted by the awesome Dennis Shiao, founder of Bay Area Content Marketing Meetup.  Joe’s latest book is titled Corona Marketing – What Marketing Professionals Need to Do Now to Survive the Crisis.  Joe is an Amazon bestselling…

I’ve been researching successful SaaS companies in the marketing space. On my quest I came across articles and videos with insights that I then decided to distill into this article about the Marketo and Engagio Go To Market Strategy . When it comes to marketing strategy Marketo and Engagio started with a marketing driven pipeline, a…

I’ve been scouring the web looking for good advice on how to do content marketing and blogging for startups.  I’ve read about two dozen articles and blog posts, watched YouTube videos, many of them by Neil Patel. Went over courses by Moz, Ahrefs, and SEMrush. And even wrote an SEO comparison guide about the popular…

As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. I started using the tools to see which one is best and noticed that some are easier than others. Overall…