About us

The story of AllFactors

After founding 3 startups and working as a growth advisor for many other startups I realized that no matter their niche or their product, all of them shared the same struggle…

That struggle is not having a ‘finger on the pulse’ to know whether the business was growing (or not).

We didn’t know how to keep track consistently and do more of what works. Simply because there was no easy way to track it.

How do we drive growth? How do we measure? What’s fast and easy to implement?

Do we find the answers in Google analytics?
We get frustrated every time we dig to try find the simplest piece of insight.

Do we find it in our CRM?
While valuable, it doesn’t have enough detail to make marketing and growth decisions.

How about a CDP (Customer Data Platform)? What’s that? Seems too complicated. Ain’t nobody got time for that.

We struggled to make smart marketing & growth decisions.

So I decided to build the solution, that’s how AllFactors was born.

I recruited the best engineer I’ve ever met, Rob Palmer, to build it with me: a single source of truth to reliably collect growth & marketing data, analyze it, turn it into insights, and integrate with all your other systems, so you can finally have a ‘finger on the pulse’ of your startup's growth.

Collecting reliable data starts from website analytics, so we started building that first. The automated no-code architecture for collecting events took some time to build (ahem 1.5 years), but it was worth every minute.

Because you know as well as I do how much time, energy and money we waste trying to figure it all out by ourselves. Now, neither of us has to. AllFactors does it for us.

I’m super excited for you to try AllFactors for your website & business. It’s going to change your life ;) Just like it changed mine.

Yours truly,

Helena Ronis

Co-founder and CEO at AllFactors

Leading The Way

The AllFactors logo is a compass, symbolizing our mission to guide you on your growth path.
The compass represents All the Factors that come together to help you head in the right direction. 

All sails up Captain, it’s time to bring your company in shipshape.

For Entrepreneurs and Marketers

If you’re an entrepreneur you’re usually the first marketer and salesperson in your business. You need every help you can get to make it easier for you to understand what works and doesn’t work so you can quickly iterate and improve.

If you’re a marketer you will drive leads and pipeline of customers for the company you’re working for. There are so many things you’re doing that bring traffic to your website: SEO, content marketing, community outreach, ads, growth tactics, email marketing, and the list goes on. You’re probably also working with teammates.

Traffic & data constantly flows in with everyone's effort, but it’s not easy to quickly understand what’s working and what needs to be improved. At AllFactors our mission is to make it easy for you and your team to glean insights quickly, so you can drive results faster and easier than ever before.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram