The Funnel Model
The structure of the funnel is a very useful framework to follow when you think about the overall strategy and tactics that you deploy in your digital marketing efforts. The funnel is the process prospects go through when discovering your product and company, all the way to when they become customers and advocates. At AllFactors we are following the funnel model in our software design. This makes it easy, intuitive and productive for marketers to utilize our software for achieving marketing goals.
When thinking about the funnel there are three main parts, Top of The Funnel (TOFU), Middle of The Funnel (MOFU), and Bottom of the Funnel (BOFU). The Top is the Awareness part where people first learn about you. The Middle is the consideration part where after people know about you, they come back to visit your site and you earn their trust. The Bottom of the funnel is when people and companies become customers and you need to delight and retain them. In every stage of the funnel content is the centerpiece, and that’s why we zoom in on it with the AllFactors software.