The story of AllFactors

Leading The Way

If you noticed, the AllFactors logo is actually a compass! A compass is an instrument used for navigation and orientation that shows direction.

The compass logo represents All the Factors that are coming together and leading the way, that’s what we intend to do with our analytics software for marketers. Coincidently the logo also looks like a star. Which fits well with the narrative of a north star in leading the way.


  • Content marketers are lost on how users engage with their content
  • The engagement and conversion data is fragmented and you don’t know where to look, what exists and what doesn’t
  • Complicated features and too much time spent digging into the data to uncover insights


  • When you get lost you pick a map, a compass and you find your way. We are on a mission to be your compass in marketing analytics
  • A single pane of glass that makes it incredibly easy to discover insights and optimize ROI
  • A SaaS software that’s been crafted with the perspective of making things easy and simple, yet powerful

For Entrepreneurs and Marketers

If you’re an entrepreneur you’re usually the first marketer and salesperson in your business. You need every help you can get to make it easier for you to understand what works and doesn’t work so you can quickly iterate and improve.

If you’re a marketer you will drive leads and pipeline of prospects and customers for the company you’re working for. There are so many things you’re doing that brings traffic to your website: SEO, content marketing, community outreach, ads, growth hacking, email marketing, and more. You’re probably also working with teammates on your marketing team and everyone has their own tasks.

Traffic and data comes with everyone’s effort, but it’s not easy to quickly understand what’s working and what needs to be improved. At AllFactors our mission is to make it easy for you and your team. So you can glean insights and drive results better and easier than ever.

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