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Marketing Analytics
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No more vanity metrics and complicated configurations. You found the easiest and the most insightful marketing analytics tool for your business.

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Data is The Backbone of Your Marketing

You have data in every step of your marketing activities, website engagement and traffic. It can be hard and too time consuming to find meaningful insights in all of that data.

AllFactors makes it easy, delightful and SUPER insightful to identify patterns and meaningful information from analysis of the data, so you can reach your marketing goals FAST.

Created with Lunacy

Granular Marketing Funnel Analysis

Visualization of how site traffic is categorized into the stages of the marketing funnel, this will help you better recognize the intent of your audience. Which will focus your efforts on achieving your marketing goals easier and faster than ever.
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Created with Lunacy

Content Engagement Analytics

Easily discover whether visitors read your blog posts, listen to audio or watch video, and how that engagement influences further on site journey and conversion. Our software will make it easier than ever for you to uncover those insights.
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Target Audience Segmentation

Understand if your target market audience is visiting your site and what new audiences you might have overlooked. We make it easy for you to uncover audience insights and do better targeting without doing any extra work or complicated setups.
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Customer Journey Insights

Easily analyze conversion paths to understand what resonates with your audience and what you need to change. Uncover what content on your site influences user journey and quickly see the signals that will help you optimize conversion paths.
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Marketing Channels Attribution

Discover which marketing channels contribute to your engagement and conversions. It can be hard to attribute data that’s collected across channels. We make it easy to uncover the insights by integrating with all channels.
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Created with Lunacy

Unlock Collaboration Across Teams

Marketing insights should not sit in silos. Your executive team, product team, customer success and sales team need to also know the insights of how your target audience engages with you online. AllFactors unlocks that for you.
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Latest insights from the blog

Learn about content marketing, tactics, strategies, and hear from thought leaders

How to Do Customer Discovery Interviews and Questions to Ask

I’ve been researching how to conduct customer discovery interviews and the questions to ask. Customer discovery is the process of understanding who your customers are, what their pain points are, and what solutions they currently use or wish existed. Customer discovery is a great validation exercise for entrepreneurs. By getting the customer talking about their…

What Marketers Need to Do to Survive and Thrive in 2020

I recently participated in a live webinar with Joe Pulizzi the founder of Content Marketing Institute. It was hosted by the awesome Dennis Shiao, founder of Bay Area Content Marketing Meetup.  Joe’s latest book is titled Corona Marketing – What Marketing Professionals Need to Do Now to Survive the Crisis.  Joe is an Amazon bestselling…

Go To Market Strategy Insights from Marketo and Engagio

I’ve been researching successful SaaS companies in the marketing space. On my quest I came across articles and videos with insights that I then decided to distill into this article about the Marketo and Engagio Go To Market Strategy . When it comes to marketing strategy Marketo and Engagio started with a marketing driven pipeline, a…

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