Blog & Interviews

The place to find guides and step-by-step tutorials to elevate your marketing and measurement skills!

The No-BS Guide to Marketing Tracking for Founders

Let’s be honest, as a founder, you’ve probably been there.  You wake up, check your marketing dashboard, see a bunch of pretty charts, and still have absolutely no idea which of your marketing efforts are actually working.  You’re spending money on ads, creating content, sending emails, and posting on social media, but it feels like […]

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Data-Driven Marketing for SaaS Startups

When you first start marketing your SaaS solution, you may not have much in the way of marketing data, but that doesn’t mean you can ignore data all together. Starting out with a data-driven approach in mind means you’ll be that much more likely to make the right decisions when you do have marketing data. […]

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customer discovery interview and questions

How to Do Customer Discovery Interviews and Questions to Ask

I’ve been researching how to conduct customer discovery interviews and the questions to ask. Customer discovery is the process of understanding who your customers are, what their pain points are, and what solutions they currently use or wish existed. Customer discovery is a great validation exercise for entrepreneurs. By getting the customer talking about their […]

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How Alison Murdock Helps Startups Define Go-To-Market and Accelerate Growth

Alison is the founder and chief marketer at Trusted CMO, a marketing services firm that helps early stage startups with go-to-market strategy and execution.   Alison is a growth-focused marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe. She had marketing executive roles in […]

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How Natalie Luneva Helps SaaS Companies Optimize for Conversion and Growth

Natalie Luneva is an extremely smart SaaS coach who assists SaaS companies with growth, clarity, and team performance. She helps SaaS companies optimize their website and product for conversion and growth. Natalie also has an excellent podcast for SaaS founders and professionals called SaaS Boss, and a thriving group on Facebook under the same name […]

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How Ashley Abdullah Drives Growth and Engagement for eMerge Americas

Ashley Abdullah is the Director of Marketing & Communications at eMerge Americas, where she drives Growth and Engagement for the brand. eMerge Americas is a platform that connects the dots between startups, investors, higher education institutions, corporate enterprises and government officials. It’s all for one objective to spur investment and innovation across the Americas, to […]

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How to Do Content Marketing for Startups – Everything You Need To Know

I’ve been scouring the web looking for good advice on how to do content marketing and blogging for startups.  I’ve read about two dozen articles and blog posts, watched YouTube videos, many of them by Neil Patel. Went over courses by Moz, Ahrefs, and SEMrush. And even wrote an SEO comparison guide about the popular […]

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How Apiary Digital Solves Demand Generation Challenges for Companies

Karen is the founder and CEO at Apiary Digital Media, a marketing agency specializing in performance marketing. Their model is curating teams of independent consultants  to provide deep expertise in marketing strategies which are customized to the needs of customers. They do SEM (search engine marketing), SEO (search engine optimization), analytics, paid social, content and […]

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Learning from The Marketo and Engagio Go To Market Strategy

Go To Market Strategy Insights from Marketo and Engagio

I’ve been researching successful SaaS companies in the marketing space. On my quest I came across articles and videos with insights that I then decided to distill into this article about the Marketo and Engagio Go To Market Strategy . When it comes to marketing strategy Marketo and Engagio started with a marketing driven pipeline, a […]

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marketing predictions

150+ Marketers Share Their Marketing Predictions for 2021

2020 was a tough year, we all hope that 2021 will be better. As 2021 begins this is a good time to reflect on what we learned so far and how the future might look like. In this comprehensive roundup from 162 marketers you’ll find diverse perspectives from a wide range of marketing professionals, founders, […]

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How SelectFew CEO Zack Holland Helps Companies Achieve Top Marketing Results

Zack Holland is a marketing expert with experience in startups and big companies. He’s currently the founder and CEO of SelectFew, an innovative marketing solution where companies work with an experienced strategist to plan and organize their marketing, and then utilize SelectFew’s vetted freelancer network to work with experts in different services, from Facebook and […]

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How Nick Frost Drives Community Growth at DocSend With Email Marketing

DocSend is a startup that’s simplifying sharing and tracking of business-critical documents. Using DocSend, people create links which allows them to send documents from their inbox without having to add an attachment. Another feature DocSend offers is real-time notifications every time someone opens your document, and even tracks the amount of time spent on each […]

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Popular SEO Tools Comparison: Ahrefs, SEMrush, Moz, Ubersuggest

As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. I started using the tools to see which one is best and noticed that some are easier than others. Overall […]

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How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing

Have you heard of GPT-3? I’ve been seeing a lot of the tech community in Silicon Valley buzzing about it online, it’s the latest innovation in artificial intelligence developed by OpenAI.  One of the companies that’s utilizing this technology in a remarkable way is Copysmith, an Artificial Intelligence-powered startup that’s automating the generation of creative […]

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Analyze Your Website Traffic to Understand What Marketing Sources Are Working

Are you tired of wasting time when trying to analyze website traffic GA4? Me too! There is a better way. Website Traffic Analytics Discover all the sources that drive conversions and the quality of each source Conversion Analytics Conversion insights in seconds Content Analytics Understand your content like never before Get started by clicking Try […]

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Website analytics software tool to drive your marketing

So you have a website and you want to drive awareness and sales? Good luck if you’re trying to do it with GA4.  Google Analytics is a pain in the ass, we all know it. That’s why it’s so hard to actually use analytics. Did my ad work well or not? Did I actually have […]

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