Blog & Interviews

Why So Many Businesses Are Looking for Alternatives to GA4 If you’ve recently opened Google Analytics 4 (GA4) and felt lost, you’re not alone. Thousands of marketers and founders are searching for GA4 alternatives because the tool has become overly complex and unintuitive. GA4 was meant to modernize analytics, but in practice, it’s confusing to […]

If you’re a founder, chances are you live in a constant push-and-pull between building the product and proving that people actually want (and are buying) it. Marketing tracking is supposed to be your flashlight in the dark, helping you see what’s working, what’s wasting money, and where to double down. But most tracking setups are […]

When you’re building and scaling a SaaS startup, every marketing decision matters. You can’t afford to guess which campaigns work or waste money on channels that don’t. That’s why data-driven performance marketing for SaaS isn’t optional, it’s the foundation of predictable growth. With AllFactors, SaaS founders finally get a single place to see what’s working […]

I’ve been researching how to conduct customer discovery interviews and the questions to ask. Customer discovery is the process of understanding who your customers are, what their pain points are, and what solutions they currently use or wish existed. Customer discovery is a great validation exercise for entrepreneurs. By getting the customer talking about their […]

Alison is the founder and chief marketer at Trusted CMO, a marketing services firm that helps early stage startups with go-to-market strategy and execution.   Alison is a growth-focused marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe. She had marketing executive roles in […]

Dave Hawley has been working on early stage Go-To-Market for VC backed companies for over 20 years.  SaaS companies usually bring Dave in when they want to figure out how to grow leads, better position the business, fix low conversion rates, and improve sale’s close rate. I sat down with Dave to talk about best […]

Natalie Luneva is an extremely smart SaaS coach who assists SaaS companies with growth, clarity, and team performance. She helps SaaS companies optimize their website and product for conversion and growth. Natalie also has an excellent podcast for SaaS founders and professionals called SaaS Boss, and a thriving group on Facebook under the same name […]

Ashley Abdullah was the Director of Marketing & Communications at eMerge Americas, where she drove Growth and Engagement for the brand. Now she’s at TelevisaUnivision. eMerge Americas is a platform that connects the dots between startups, investors, higher education institutions, corporate enterprises and government officials. It’s all for one objective to spur investment and innovation […]

Want a content engine that brings signups and revenue, not just pageviews? Content marketing for startups should drive revenue, not just traffic. I’ve been scouring the web looking for good advice on how to do content marketing and blogging for startups.  I’ve read about two dozen articles, blog posts, and watched a bunch of YouTube […]

Karen is the founder and CEO at Apiary Digital Media, a marketing agency specializing in performance marketing. Their model is curating teams of independent consultants  to provide deep expertise in marketing strategies which are customized to the needs of customers. They do SEM (Search Engine Marketing), SEO (Search Engine Optimization), analytics, paid social, content and […]

I’ve been researching successful SaaS companies in the marketing space. On my quest I came across articles and videos with insights that I then decided to distill into this article about the Marketo and Engagio Go To Market Strategy . When it comes to marketing strategy Marketo and Engagio started with a marketing driven pipeline, a […]

In this comprehensive roundup from 162 marketers you’ll find diverse perspectives from a wide range of marketing professionals, founders, and CMOs. The predictions are sorted by categories to make them easier to browse. You’ll notice that a few clear patterns emerge across categories, a number of themes repeat like video marketing, community, regulation, customer experience, […]

Zack Holland is a marketing expert with experience in startups and big companies. He’s the founder and CEO of SelectFew, an innovative marketing solution where companies work with an experienced strategist to plan and organize their marketing, and then utilize SelectFew’s vetted freelancer network to work with experts in different services, from Facebook and Google […]

DocSend is a great tool that simplifies sharing and tracking of business-critical documents. Using DocSend, people create links which allows them to send documents from their inbox without having to add an attachment. Another feature DocSend offers is real-time notifications every time someone opens your document, and it even tracks the amount of time spent […]

As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. I found that the leading ones are Ahrefs, SEMrush, Moz, and Ubersuggest. I started using the tools to see which one is best and noticed that some are easier than others. Overall […]

Knowing how to analyze website traffic is the difference between marketing that performs and marketing that wastes budget. When you understand where visitors come from, how they behave, and which sources drive conversions, you can double down on what works and stop guessing. Let’s break down how to analyze traffic to your website, what a […]

If you run any online business, your website is your most valuable digital asset. But without accurate data, you can’t know what’s working, what’s not, or how to improve performance. That’s where website metrics software and website analytics software come in. These tools help you understand every click, visit, and conversion on your website, giving […]