The Reality

Most CEOs and heads of marketing struggle to define the right KPIs.

They either track vanity metrics that don’t tie to outcomes, or drown in disconnected dashboards.

As a result, the marketing manager spins wheels or flies blind, and leadership loses confidence in marketing’s impact.

AllFactors gives both leadership and marketing managers a shared view of what’s working, what’s not, and where to focus next to drive results.

Common Problems

• Confusion around what KPIs to track.
• Goals based on guesswork, not real historical benchmarks.
• No central place to see which marketing efforts are working.
• Inability to tie campaigns and spend back to business results.
• Managers focused on activity, not outcomes.

The Solution

• Use AllFactors to track KPIs tied to the full journey.
• Set clear goals around conversions and campaigns data.
• Monitor marketing efforts performance automatically in one place.
• Easily tie campaigns and spend back to business results.
• See all outcomes KPIs in a one place that updates live!

Your Expected Outcomes of The Solution

1. Clear KPI Alignment

• Everyone knows which metrics matter most.
• Goals are based on actual performance data, not opinions.

2. Performance Visibility

• Daily tracking makes it easy to see how each campaign and channel performs
• Instantly spot what’s underperforming or exceeding targets.

3. Smarter Decision-Making

• Your marketing manager makes moves based on real-time impact
• Leadership gains trust in marketing’s contribution to growth

Walkthrough: How to Use AllFactors for This Use Case

Step 1: Install AllFactors in your website and connect integrations

1. Start by adding the AllFactors tracking script to your website or use the WordPress plugin.
2. Then connect your key marketing tools like Google Ads, LinkedIn Ads, Meta Ads, Google Search Console, Bing Search Console, and your CRM. No tag manager, manual tagging, or engineering help required.
3. Once connected, AllFactors automatically tracks all visits, clicks, signups, and conversions, giving you a unified view to see marketing performance and KPIs.

Step 2: See your KPIs inside AllFactors in seconds

Open your Dashboard to instantly see the metrics that matter most for marketing managers.
You’ll get full visibility into:

• Acquisition KPIs – visitors growth, traffic sources, and conversions
• Funnel metrics – conversion rates and CRM stages movement
• Channel performance – top campaigns driving quality conversions across Google, LinkedIn, Meta, organic, referrals, and all your channels.

All your KPIs are live, accurate, and tied to real outcomes, not vanity metrics.

Step 3: Review KPIs in weekly 1:1s or team reviews

• Use AllFactors dashboards during your weekly check-ins or marketing reviews to stay focused on results.
• Instead of comparing spreadsheets or waiting for reports, your team can review live performance, seeing what’s improving, what’s lagging, and what’s driving growth.
• Everyone is aligned around the same source of truth, turning meetings from report updates into strategy sessions.

Step 4: Track performance over time

AllFactors automatically tracks every metric and KPI trend over time, giving you a clear view of how marketing performance evolves.

You can:

• Compare month-over-month or quarter-over-quarter trends
• Identify consistent growth drivers and seasonality
• Spot early warning signs when metrics start to dip

Historical data is always available, making it easy to measure progress and validate your team’s long-term impact.

Step 5: Use Your Insights to Drive Results

Turn your data into action!

• AllFactors highlights which campaigns, channels, and content drive the strongest results, and where performance can improve.
• Your marketing manager can make faster, data-backed decisions to reallocate spend, refine messaging, and double down on what’s delivering the best ROI.

💡 Pro tip: Use the AllFactors weekly KPI digest to get a snapshot of your team’s performance right in your inbox. It surfaces trends, growth opportunities, and metrics that need attention so you can stay ahead without extra work.

Make faster, smarter decisions with complete visibility
Start your free trial →

FAQ: Marketing Manager KPIs & Metrics

What are the most important KPIs for a marketing manager?

The most important KPIs for a marketing manager depend on your business goals, but typically include:

• Website performance metrics like traffic, engagement, and signups
• Content engagement from paid, organic, and referral channels
• Conversions and conversion rate from marketing campaigns
• Funnel stages progression and touchpoints that influenced revenue
• Customer acquisition cost (CAC) and return on ad spend (ROAS)

AllFactors automatically tracks these metrics in one unified dashboard so marketing leaders can focus on what drives real growth, not vanity numbers.

What metrics should a marketing manager track daily or weekly?

A marketing manager should monitor daily and weekly metrics to catch trends early and make fast adjustments. These include:

• Website traffic and engagement changes in scroll, readership, time on page
• Conversions and conversion rates improvements
• Conversions quality and volume
• Top-performing channels and campaigns
• Conversion funnel health, for example Signup → Trial or SQL → Customer

AllFactors updates these metrics in real time, giving teams instant visibility into what’s working and where to optimize.

How do you measure marketing manager performance?

With AllFactors, it’s easy to know your KPIs and align on business outcomes because everything is tracked automatically.

Start by asking yourself:

• What does success look like for us? Signups? Leads? Revenue? CAC?
• What’s currently driving results? (AllFactors will show you)
• What’s underperforming and needs attention?

You’ll then set goals around those high-impact metrics and keep track of their performance.

All of this is automatically tracked and visualized in your AllFactors dashboard.

Start your free trial →