The Reality
Most CEOs and heads of marketing struggle to define the right KPIs.
They either track vanity metrics that don’t tie to outcomes, or drown in disconnected dashboards.
As a result, the marketing manager spins wheels or flies blind, and leadership loses confidence in marketing’s impact.
AllFactors gives both leadership and marketing managers a shared view of what’s working, what’s not, and where to focus next to drive results.
Common Problems
- Confusion around what KPIs to track.
- Goals based on guesswork, not real historical benchmarks
- No central place to see if marketing efforts are working in real time
- Inability to tie campaigns and spend back to actual business results
- Managers focused on activity, not outcomes
The Solution
- Use AllFactors to track KPIs tied to the full journey
- Set clear goals around conversions, conversion rate and campaigns results
- Monitor campaign and channel performance automatically with no manual reporting
- Let your marketing manager focus on optimization and strategy, not reporting
- See all KPIs in a clean dashboard that updates live, so you always know what’s working
Your Expected Outcomes of The Solution
1. Clear KPI Alignment
- Everyone knows which metrics matter most
- Goals are based on actual performance data, not opinions
2. Performance Visibility
- See how each campaign and channel is tracking daily
- Instantly spot what’s underperforming or exceeding targets
3. Smarter Decision-Making
- Your marketing manager makes moves based on real-time impact
- Leadership gains trust in marketing’s contribution to growth
Walkthrough: How to Use AllFactors for This Use Case
Step 1: Connect AllFactors to your website and ad platforms
It auto-tracks visits, clicks, conversions, and revenue across all channels without manual setup.
Step 2: Define your KPIs inside AllFactors
Choose outcome-based metrics like:
• Leads → MQLs → Pipeline
• CAC and CAC Payback
• ROAS and conversion rate per channel
• Attribution to content and campaigns
Step 3: Share the dashboards with your marketing manager
They get full visibility and can filter performance by source, campaign, page, or funnel stage.
Step 4: Review KPIs in weekly 1:1s or team reviews
No more waiting on reports — just pull up AllFactors and see what’s working now.
Step 5: Track performance over time
Identify what improves, where to double down, and how to evolve goals based on real results.
Make faster, smarter decisions with complete visibility
Start your free trial →
FAQ: Marketing Manager KPIs & Metrics
What are the most important KPIs for a marketing manager?
The most important KPIs for a marketing manager include:
- Conversions – how many visitors turn into leads or customers
- Conversion rate – the % of users who take a desired action (e.g. sign up, request demo)
- Cost per acquisition (CPA) or Customer acquisition cost (CAC)
- Marketing-sourced pipeline or revenue
- Click-through rate (CTR) on campaigns
- Keyword rankings for top landing pages
- Time on page and scroll depth (for content engagement)
- Email open and click rates
- Channel performance in Paid, Organic, Email, etc.
What metrics should a marketing manager track weekly?
A marketing manager should track these metrics weekly:
- New leads and conversions
- Conversion rates across top landing pages
- Channel and campaign performance (CTR, ROAS, CAC)
- Keyword ranking changes for key content
- Time on page and click activity for new content
- Email campaign results (open and click rates)
- Overall funnel health: visits → leads → customers → revenue
Weekly tracking helps them respond quickly to what’s working or not.
How do I choose the right KPIs?
With AllFactors, you can align KPIs to actual business outcomes, not guesswork.
Start by asking:
- What does success look like? Leads? Revenue? CAC?
- What’s currently driving results? (AllFactors will show you)
- What’s underperforming and needs attention?
You’ll then set goals around those high-impact metrics
All of this is automatically tracked and visualized in your AllFactors dashboard.
Start your free trial →
