The Reality

When redesigning your website, it’s easy to lose track of which pages matter most for SEO and conversions.

Without knowing what’s performing, you risk deleting or changing pages that actually bring quality visitors and conversions.

AllFactors shows you which pages rank for relevant keywords, bring quality traffic, and drive conversions, so you know exactly what to keep, merge, or remove.

Common Problems

• Redesigning without knowing which pages bring organic traffic.
• No clear visibility into which pages convert visitors.
• Relying on outdated or incomplete analytics like GA4.
• Guessing which pages to keep, merge, or redirect.
• Losing rankings or traffic after the redesign.

The Solution

• Quickly see traffic, engagement, and conversions per page.
• Easily analyze each page’s CTA clicks and conversions trend.
• Track pages accurately with your own first-party data.
• Identify underperforming pages to merge or remove.
• Keep rankings and traffic after the redesign.

Your Expected Outcomes of The Solution

1. Protect SEO Performance

• Keep high-performing pages live and visible to search engines.
• Maintain rankings and organic traffic after redesign.
• Avoid losing backlinks and authority.

2. Improve Site Structure

• Remove low-value pages that clutter your website.
• Merge overlapping content to strengthen SEO.
• Build a cleaner, faster site with data-driven focus.

3. Increase Conversions After Redesign

• Keep the pages that actually generate quality engagement & conversions.
• See which pages converts best by keyword from both Google and Bing.
• Optimize new layouts around proven high-performers.

Walkthrough: How to Use AllFactors for Website Redesign SEO

Step 1: Connect your site and search console

1. During onboarding, you’ll install the AllFactors tracking script or use the plugin if your site is in WordPress.
2. Then connect your Google Search Console and Bing Search Console in a few clicks. No tag manager or manual tagging needed.
3. Once connected, AllFactors automatically tracks every page visit, keyword, button click, and conversion, giving you a unified view of your site performance before the redesign.

Step 2: View your top-performing pages

Open your Pages Dashboard to instantly see which URLs drive the most visitors, engagement, and conversions.

For each page, AllFactors shows:

• Traffic over time and traffic sources
• Countries and devices that bring in visitors
• Engagement metrics like time on page, clicks, conversions, conversion rate
• The keywords bringing in traffic from Google and Bing
• Average ranking position for each keyword

This gives you clear visibility into which pages are critical for SEO and which ones don’t meaningfully contribute to growth.

Step 3: Analyze by source or campaign

1. See beyond SEO traffic to understand the overall performance
2. Drill down by source or campaign to see exactly where your results come from, organic search, paid ads, social, or referrals.
3. You’ll know which pages perform best for each channel so you don’t remove pages that quietly drive high-value leads or recurring traffic.

Step 4: Mark which pages to keep, merge, or redirect

Use these insights to make confident SEO decisions before your redesign:

• Keep pages that rank for important keywords and drive organic conversions.
• Merge or rewrite duplicate content competing for the same keywords.
• Redirect low-value or outdated pages that don’t attract relevant traffic or conversions.
• Preserve high-authority pages to maintain link equity and SEO performance.

Step 5: Monitor performance post-launch

1. Automatically see organic traffic changes and rankings in real time

• After your redesigned site goes live, keep an eye on how each page performs.
• AllFactors automatically updates visits, engagement, conversions, and keyword rankings, so you can spot SEO drops or improvements right away.

2. Compare before-and-after performance

• See exactly how your key pages perform after the redesign compared to before.
• Identify any loss in visibility, traffic, or conversions and fix redirects or internal links fast.

3. Track traffic and rankings in real time

• Monitor which keywords move up or down in ranking post-launch.
• If important keywords drop, you’ll know which pages you need to optimize or add backlinks.

4. Track traffic and rankings in real time

• Check how your redesign affects conversions on high-performing pages.
• You’ll see if new layouts, CTAs, or messaging boosted engagement, or if something needs refinement.

💡 Pro tip: The AllFactors weekly email digest report makes it super easy to stay on top of your SEO rankings for new pages. Every week you’ll quickly see how your new pages are moving up in search.

Make faster, smarter decisions with complete visibility
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Q&A: Website Redesign SEO & Migration Checklist

How do you keep SEO when redesigning a website?

When redesigning your website, the key is to identify which pages already rank and drive traffic.

Use AllFactors to track keyword rankings, conversions, clicks and engagement for every page before making changes.

Then, preserve or redirect high-performing URLs, keep metadata consistent, and monitor post-launch traffic to ensure no SEO loss.

What should be included in an SEO migration checklist?

A solid SEO migration checklist includes:

1. Benchmarking your current rankings, traffic, and top-performing pages
2. Mapping old URLs to new ones with 301 redirects
3. Preserving title tags, meta descriptions, and schema
4. Submitting updated sitemaps to Google and Bing
5. Monitoring post-launch performance and fixing drops fast
6. texst list item

AllFactors automatically monitors post-launch performance and highlights any ranking or traffic changes after your redesign.

What are the most common SEO mistakes during a website redesign?

Mistake 1: Deleting or renaming pages without redirects – When URLs change or pages are removed, you risk breaking links and losing rankings.

→ Solution: AllFactors identifies which pages drive the most organic traffic and conversions, so you know which URLs to preserve or redirect. Use these insights to plan 301 redirects before launch and retain your SEO authority.

Mistake 2: Ignoring keyword data and rankings before launch – If you don’t benchmark existing keyword performance, you’ll have no reference point after the redesign.

→ Solution: AllFactors connects directly to Google Search Console and Bing to show keyword rankings per page. You can compare historical performance post-launch to see what changed.

Mistake 3: Forgetting to transfer meta tags or internal links – Losing title tags, meta descriptions, or internal link paths can damage relevance and crawlability.

→ Solution: AllFactors highlights pages that previously drove organic traffic, so you can double-check metadata and linking structure on those URLs before launch.

Mistake 4: Launching new pages without testing indexation or analytics tracking – If your new pages aren’t indexed or tracked properly, you lose valuable performance data.

→Solution: AllFactors automatically tracks every new page and captures visits, clicks, videos, and conversions immediately after launch, no tag manager setup required.

Mistake 5: Not monitoring post-launch ranking changes – Most SEO losses happen in the weeks following a redesign when rankings fluctuate.

→ Solution: AllFactors keeps monitoring keyword positions and traffic in real time. You’ll get ranking digest emails to spot if rankings drop, this way you can take action before it affects revenue.

AllFactors helps you avoid these mistakes by keeping your SEO metrics visible and accessible throughout the redesign process.

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