The Reality

Most teams publish content without knowing what’s actually performing.

Analytics are scattered across GA4, ad platforms, and spreadsheets.

Quality is judged by vanity metrics like views instead of meaningful engagement metrics like scroll, clicks readership and funnel conversions.

Without real visibility, it’s impossible to improve ROI or prove impact.

Common Problems

• No unified view of content performance across channels.
• Can’t see which content influences conversions and revenue.
• Relying on surface metrics instead of engagement or journey data.
• Difficulty comparing quality or measuring ROI for each piece.
• Wasted budget producing content that doesn’t drive results.

The Solution

• Automatically track your content’s readership and conversions.
• Reveal how each blog, video, or post contributes to revenue
• Measure engagement quality like readership and clicks.
• Identify top-performing topics and content types.
• Insights to know what to create or repurpose next to drive results.

Your Expected Outcomes of The Solution

1. Clear Content ROI Visibility

• See the real impact of every content asset on leads, signups, and revenue.
• Tie results directly to your marketing and sales outcomes.

2. Smarter Content Decisions

• Know which topics, channels, and formats perform best.
• Prioritize content that moves users through the funnel.

3. Higher Efficiency and ROI

• Improve results with continuous optimization powered by first-party data.
• Eliminate wasted effort on underperforming content.

Walkthrough: How to Use AllFactors for This Use Case

Step 1: Connect your website and search console

1. During onboarding, install the AllFactors tracking script or use the WordPress plugin
2. Once connected, AllFactors automatically tracks:
   • Page visits
   • Readership
   • Time on page
   • Button click
   • Video view
   • Form conversion
   • Giving you a complete unified view of your content performance
3. If you then connect your Google Search Console and Bing Search Console, you’ll also see your SEO keywords ranking per page.

Step 2: View content performance in your dashboard

Open Content Performance to see how every page, blog post, and video asset performs.

• Page Analytics: Instantly view traffic, engagement, and conversions for each piece of content.
  • See which posts attract visitors, keep them reading, and drive conversions.
  • Spot which keywords are driving traffic to each page from Google and Bing, along with average position for each keyword.
  • Monitor ranking changes over time so you know which content is climbing, slipping, or needs an update.

• Media Analytics: Measure how embedded videos, podcasts, and interactive assets perform.
  • Track video views and completion rates
  • Ssee which formats hold attention and lead to deeper engagement.

With both page and media analytics in one view, you’ll know exactly which content drives visibility, engagement, and ROI. to the bottom line.

Step 3: Analyze content quality and user journeys

• See how visitors actually interact with your content before they convert. Track which posts people read first, how they navigate between articles, and where they click.
• AllFactors shows you the full journey, so you can tell which content builds trust and which needs improvement

Step 4: Compare and optimize for ROI

1. Uncover what differentiates your best-performing content.
2. Find patterns like which topics, headlines, or formats lead to the highest engagement or revenue impact.
3. Double down on what works and optimize underperforming assets to maximize your content ROI.

Step 5: Share results with your team

• Send your visual reports to your marketing and leadership teams to show exactly how content contributes to growth.
• Your dashboards update automatically, so everyone, from content creators to executives, can see performance in real time.

Make faster, smarter decisions with complete visibility
Start your free trial →