The Reality

You print beautiful flyers, spend thousands on booth design, and hand out hundreds of materials, but after the event, you have no idea which ones worked.

Marketing data stops at the booth, and you’re left guessing if those scans or visitors ever became real leads.

Common Problems

• No clear way to attribute offline QR scans to leads or revenue.
• Generic UTM links that break tracking once scanned.
• Relying on manual counts to measure engagement.
• Inability to see how people are scanning in real time.
• Lack of visibility into post-scan actions like signups.

The Solution

• Create branded, trackable short links and QR codes.
• Assign each QR code to a specific flyer, event, or campaign.
• Automatically track every scan, visit, and conversion.
• See which materials perform best in one dashboard.
• Compare QR scans to other campaigns to compare results.

Your Expected Outcomes of The Solution

1. Full Visibility Into Offline to Online Conversions

• Track every scan and follow the visitor’s journey through signup or purchase.
• See which flyers and materials actually drive signups.

2. Confident Event ROI Reporting

• Quantify results from flyers and print campaigns directly in AllFactors.
• Show which conferences deliver the most engaged visitors.

3. Smarter Event Marketing Decisions

• Double down on materials that perform.
• Retire print assets that don’t drive results.
• Focus your next event budget on material and messaging that convert.

Walkthrough: How to Use AllFactors for This Use Case

Step 1: Create a Branded QR Link

1. In AllFactors, go to Link Tracking -> Link Shortener
2. Create a new short link for your flyer, your QR code will generate automatically
3. Download the QR code and add to your flyer.

Sep 2: Distribute Flyers at the Event

1. Use different QR links for different and creatives.
2. No extra setup, all scans automatically sync to your dashboard.

Step 3: View Results in AllFactors

1. Open Attribution -> Short Links to see number of scans and each visitor’s actions after scanning.
2. Analyze how many conversions came from each flyer.
3. Filter by date, location, or campaign to measure granular ROI instantly.

Make faster, smarter decisions with complete visibility
Start your free trial →