The Reality

You print beautiful flyers, spend thousands on booth design, and hand out hundreds of materials, but after the event, you have no idea which ones worked.

Marketing data stops at the booth, and you’re left guessing if those scans or visitors ever became real leads.

Common Problems

• No clear way to attribute offline QR scans to leads or revenue.
• Generic UTM links that break tracking once scanned.
• Relying on manual counts to measure engagement.
• Inability to see how people are scanning in real time.
• Lack of visibility into post-scan actions like signups.

The Solution

• Create branded, trackable short links and QR codes.
• Assign each QR code to a specific flyer, event, or campaign.
• Automatically track every scan, visit, and conversion.
• See which materials perform best in one dashboard.
• Compare QR scans to other campaigns to compare results.

Your Expected Outcomes of The Solution

1. Full Visibility Into Offline to Online Conversions

• Track every scan and follow the visitor’s journey through signup or purchase.
• See which flyers and materials actually drive signups.

2. Confident Event ROI Reporting

• Quantify results from flyers and print campaigns directly in AllFactors.
• Show which conferences deliver the most engaged visitors.

3. Smarter Event Marketing Decisions

• Double down on materials that perform.
• Retire print assets that don’t drive results.
• Focus your next event budget on material and messaging that convert.

Walkthrough: How to Use AllFactors for This Use Case

Step 1: Create a Branded QR Link

1. In AllFactors, go to Link Tracking -> Link Shortener
2. Create a new short link for your flyer, your QR code will generate automatically
3. Download the QR code and add to your flyer.

Sep 2: Distribute Flyers at the Event

1. Use different QR links for different and creatives.
2. No extra setup, all scans automatically sync to your dashboard.

Step 3: View Results in AllFactors

1. Open Attribution -> Short Links to see number of scans and each visitor’s actions after scanning.
2. Analyze how many conversions came from each flyer.
3. Filter by date, location, or campaign to measure granular ROI instantly.

Make faster, smarter decisions with complete visibility
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FAQ: How to Track and Analyze QR Code Scans

How can I track QR code scans effectively?

You can track QR code scans by linking each QR code to a unique tracking URL that captures every visit and conversion.

AllFactors provides the tool to both create and analyze these QR codes, so you can easily generate branded QR links for your flyers, print ads, or event materials and automatically see how each performs.

Inside AllFactors, you’ll see real-time data on every scan, where it came from, what device was used, and what actions were taken afterward.

This gives you a complete view of how your offline and online marketing connect, all in one place.

How do I track QR code scans from flyers or print materials?

To track QR code scans from offline campaigns, create a dedicated QR code for each flyer, brochure, or business card.

In AllFactors, your branded short links and QR codes automatically capture scan data, traffic source, and resulting conversions.

You’ll instantly see which campaigns or events deliver the most engagement.

What metrics should I track for QR code scans?

Track metrics like total scans, unique visitors, device type, location, and conversions after the scan.

AllFactors automatically ties all these metrics together, giving you a full view of performance, so you can understand not just how many people scanned, but how many actually took action afterward.

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