#1 Marketing Tracking Tool

Marketing Tracking System That Captures Every Click and Conversion

Most tracking tools miss half your data because ad blockers stop GA4, Tag Manager, and Facebook Pixel scripts from loading. That means you’re flying blind with incomplete results.

AllFactors gives you a first-party marketing tracking system that automatically captures every visit, click, and conversion. Finally, you can see which campaigns, channels, and content truly drive revenue. No more blind spots!

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The Difference

Marketing Tracking

A day in your life...

Before

Before AllFactors

“Ugh. I open GA4, but half my data is missing. Facebook and LinkedIn show different numbers. My CRM says one thing, the ad platforms say another.”

I’m piecing together UTM links, screenshots, and spreadsheets to explain what happened last week. No one knows which campaign actually drove those new customers.

After

After AllFactors

“Yay! I open my AllFactors dashboard and instantly see every visit, click, and conversion, across ads, content, and website. Everything’s connected automatically.”

Instead of chasing numbers, I’m analyzing insights. Every campaign, every touchpoint, all visible! I can see which channels actually drive revenue results, not vanity metrics.

What Marketing Teams Say

"I was digging through GA4 for answers I never found.

AllFactors gave me that clarity in seconds, I see full funnel journey insights for every campaign."

Grace Chen

Marketing Manager, GoTime

“AllFactors showed my team which buttons people were clicking, and which were getting ignored.

Now I finally know what CTAs are driving conversions.”

Aswin Gunasekar

Founder & CEO, Zeto Inc.

“I can quickly see how people engage with our content and videos, every click, every play, every action.

I’ve never had this kind of clarity before.”

Lori Lamont

Marketing Director, HealthyMind

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The Solution

Your Marketing Tracking System

AllFactors gives you everything you need in one unified tracking platform

COMPLETE MARKETING TRACKING

Your complete marketing tracking system that captures everything

AllFactors is the only marketing tracking tool and software that automatically captures every click, visit, and conversion, without relying on developers.

It every campaign, click, and conversion into one cohesive system so you can finally see the entire story behind your marketing performance.

Track across web, ads, and CRM with accurate first-party data, giving you true visibility into what’s driving growth.

Get a durable foundation of marketing tracking that’s accurate, compliant, and built for the privacy-first era.

WEB MARKETING PERFORMANCE TRACKING

Get instant website tracking with all-in-one marketing tracking software

Combine web analytics marketing tracking into one unified platform, so you can finally stop toggling between dashboards, exports, and spreadsheets.

Automatically see every web visit, click, and conversion across your funnel, no manual tagging or complex setup.

It runs automatically in the background, collecting clean, consistent data. It’s the type of marketing tracking software that does the heavy lifting for you.

See clear insights that show exactly what’s working, what’s wasting spend, and where to scale next.

CONTENT EFFECTIVENESS TRACKING

Quickly see which content drives awareness, engagement & revenue

Track engagement with every piece of content! Blogs, videos, pages, campaigns, to see what truly resonates with your audience.

Attribute conversions and revenue back to specific articles, videos, landing pages, marketing collateral and assets.

Identify top-performing topics and channels that drive ROI, not just clicks or views.

Use these insights to shape content strategy, SEO, and paid promotions with confidence.

MULTI-TOUCH MARKETING ATTRIBUTION TRACKING

Get precise multi-touch marketing attribution tracking for every channel

Automatically connect every campaign and channel to real business outcomes, no manual reconciliation or engineering.

Move beyond last-click reporting with true multi-touch attribution powered by first-party data.

Understand how ads, content, email, and SEO work together across touchpoints to drive conversions.

Use the attribution insights from your marketing tracking software to optimize spend and double down on what drives results.

MARKETING LEAD JOURNEY TRACKING

See every step of your lead’s journey! From first click to customer

Understand how leads move from first click to customer, every ad, page view, and interaction captured automatically in your marketing tracking system.

Map the real path to conversion: which campaigns spark interest, which pages build trust, and which moments drive action.

Identify where leads drop off or lose momentum so you can streamline the journey and improve flow.

AllFactors connects every data point with first-party precision, giving you complete visibility into how marketing creates customers.

BRANDED LINK SHORTENER & LINK TRACKING

Track every link, UTM & QR code across digital and offline campaigns

You get your own branded link shortener tracking tool! Create short links with UTM and QR tracking in seconds.

Automatically monitor every short link, UTM and QR code to know exactly where conversions and revenue came from.

Bridge the gap between offline and online marketing by tracking print, events, and out-of-home campaigns alongside digital ones.

Eliminate reporting blind spots and confidently prove what’s actually working. From ads to flyers, one tracking system for every channel!

Your Own Marketing Tracking System

Actionable Insights

Instantly see all your marketing effectiveness insights, no devs needed.

Measure your online marketing efforts automatically with AI.

No Issue With Ad-Blockers

Your own high-quality, first-party data, a system you can rely on.

No more missing marketing data, no more duplicate data (ahem GA4).

B2B Full Funnel Visibility

See your complete marketing performance and campaigns in one unified place.

No more blind spots!

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Easy 5 Minutes Setup

STEP 1

Click Try Free

Quick signup

STEP 2

Follow Easy Steps

Add Script to your website

STEP 3

You’re in!

See insights in seconds

Get Started for Free

All-In-One

Your end-to-end website clicks tracking & measurement

Conversions Analytics

Easily track and analyze your marketing conversions in one view

Content Analytics

Track content marketing engagement and performance in seconds

Attribution Analytics

Automatically track your digital marketing attribution in one view

Journey Touchpoints

Track every one of your marketing campaign touch points in a unified way

Ads Analytics

Analyze ad traffic from all your platforms in a single source of truth

Landing Page Analytics

Quickly track your landing pages clicks, conversions and marketing channels ROI

Branded Link Shortener Tool

Track short links clicks for your online marketing campaigns

Ads Tracking Tool

Use your ads tracking tool to easily track your ads clicks in one place

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End-to-End Measurement

Measure your website clicks from the first visit all the way to revenue

"I can instantly see which marketing channels, campaigns, and CTAs drive real conversions, without spending hours stitching together reports.

AllFactors is the most complete marketing tracking system I’ve ever used. It automatically tracks all our click and engagement data and turns it into insights that make sense.

With journey touchpoint tracking for example, I can easily understand every step visitors take before converting.

It has transformed how we optimize our website and marketing campaigns, giving us visibility we never had before."

Irina Nazarova

Marketing Manager, Zeto, Inc.

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Collab With Your Entire B2B Team

Website clicks analytics for every role in your marketing team

Founder

Tracking your marketing has never been this effortless!

CMO

Easily provide your team with marketing and web tracking without needing devs

Head of Marketing

See your marketing performance tracking and attribution done automatically

Marketing Manager

Track your marketing efforts, campaigns and initiatives in one unified place

Performance Marketer

Track your performance marketing campaigns easier than ever before

Marketing Director

Get your marketing funnel tracking on autopilot to drive faster results

Content Marketer

Track your content readership and what videos are watched

Digital Marketer

Track your digital marketing campaigns and activities in seconds

Demand Gen Marketer

Get your demand gen report and marketing lead tracking in one place

Growth Marketer

Instantly track your growth marketing experiments to drive results

Product Marketer

Track your product marketing pages engagement and conversions in one view

Marketing Agency

Track the marketing efforts you provide for your clients

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Frequently Asked Questions

You can start tracking your marketing automatically by using a first-party analytics platform that captures every user interaction across your website and campaigns without manual setup.

AllFactors is that platform, you simply install a single tracking script during onboarding.

From that point on, every visit, click, and conversion is captured automatically and organized in one unified dashboard, giving you instant visibility into what’s driving results across all your marketing channels.

Marketing tracking software gives you a complete and reliable view of your marketing performance, while tools like Google Analytics or Tag Manager often miss a big portion of your data.

Platforms such as GA4 rely on third-party cookies and manual event setup, both of which can be blocked by browsers and ad blockers. That means parts of your traffic, clicks, and conversions never get recorded.

A first-party marketing tracking platform like AllFactors works differently. It automatically tracks every visit, click, and conversion directly from your domain, bypassing ad blockers entirely.

You get accurate, privacy-compliant data, no manual tagging, and a full picture of what’s really driving results across all your marketing channels.

You can track marketing performance across channels by connecting all your campaign, website, and conversion data into one unified analytics system.

Start by measuring key metrics like traffic, engagement, conversions, and ROI from each channel, ads, email, content, and social, in one dashboard.

Traditional tools like GA4 often miss part of that data because of ad blockers and manual setup.

A first-party marketing tracking tool like AllFactors automatically captures every visit, click, and conversion across all your channels, so you can see what’s really driving results and where to optimize spend.

Accurate tracking helps you understand which campaigns, audiences, and assets generate real revenue, so you can focus your budget where it performs best.

It shows you exactly which efforts drive results and which ones need improvement.

With AllFactors, every click and conversion is tied to ROI automatically, helping you make confident, data-driven marketing decisions that maximize your return on spend.

You should review your marketing performance daily, weekly, and monthly at different levels of detail.

Daily: Check key metrics like traffic, conversions, and campaign spend to stay on top of any sudden changes or issues.
Weekly: Review channel and campaign performance trends to identify what’s improving or declining.
Monthly: Analyze the full picture, ROI, CAC, and pipeline impact, to guide strategy and budget decisions.

With AllFactors, your dashboard updates in real time, so you can monitor performance daily and make informed adjustments before small issues become expensive problems.

Academy Guides

Step-by-step guides and best practice to elevate your B2B skills

Playbooks

The Ultimate B2B Marketing Strategy Playbook for Modern Marketers

Start Learning

Measurement

How to Measure Marketing Success! Your AllFactors Getting Started Guide

Start Learning

Playbooks

Ads for Startups: How To Advertise Your Startup Without Wasting Money! Drive Measurable Growth Like A Pro

Start Learning

See All

Blog Posts & Interviews

Marketing and growth tips & advice to give you B2B actionable takeaways

Marketing

Data-Driven Marketing for SaaS Startups: How to Build Sustainable Growth

When you’re building and scaling a SaaS startup, every marketing decision matters. You can’t afford to guess which campaigns work or waste money on channels that don’t. That’s why data-driven performance marketing for SaaS isn’t optional, it’s the foundation of predictable growth. With AllFactors, SaaS founders finally get a single place to see what’s working […]

Learn More

Thought Leaders

How Alison Murdock Helps Startups Define Go-To-Market and Accelerate Growth

Alison is the founder and chief marketer at Trusted CMO, a marketing services firm that helps early stage startups with go-to-market strategy and execution. Alison is a growth-focused marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe. She had marketing executive roles in […]

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Thought Leaders

How Natalie Luneva Helps SaaS Companies Optimize for Conversion and Growth

Natalie Luneva is an extremely smart SaaS coach who assists SaaS companies with growth, clarity, and team performance. She helps SaaS companies optimize their website and product for conversion and growth. Natalie also has an excellent podcast for SaaS founders and professionals called SaaS Boss, and a thriving group on Facebook under the same name […]

Learn More

See All

Marketing Tracking System That Captures Every Click and Conversion

All-in-one

No-code

Insights in seconds

Marketing Tracking

Before AllFactors

After AllFactors

Grace Chen

Aswin Gunasekar

Lori Lamont

Compliant

Secure

GDPR

CCPA

Your Marketing Tracking System

COMPLETE MARKETING TRACKING

Your complete marketing tracking system that captures everything

WEB MARKETING PERFORMANCE TRACKING

Get instant website tracking with all-in-one marketing tracking software

CONTENT EFFECTIVENESS TRACKING

Quickly see which content drives awareness, engagement & revenue

MULTI-TOUCH MARKETING ATTRIBUTION TRACKING

Get precise multi-touch marketing attribution tracking for every channel

MARKETING LEAD JOURNEY TRACKING

See every step of your lead’s journey! From first click to customer

BRANDED LINK SHORTENER & LINK TRACKING

Track every link, UTM & QR code across digital and offline campaigns

Your Own Marketing Tracking System

Actionable Insights

No Issue With Ad-Blockers

B2B Full Funnel Visibility

Easy 5 Minutes Setup

All-In-One

Conversions Analytics

Content Analytics

Attribution Analytics

Journey Touchpoints

Ads Analytics

Landing Page Analytics

Branded Link Shortener Tool

Ads Tracking Tool

End-to-End Measurement

Irina Nazarova

Collab With Your Entire B2B Team

Founder

CMO

Head of Marketing

Marketing Manager

Performance Marketer

Marketing Director

Content Marketer

Digital Marketer

Demand Gen Marketer

Growth Marketer

Product Marketer

Marketing Agency

Frequently Asked Questions

How do I start tracking my marketing efforts automatically?

How is marketing tracking software different from Google Analytics or Tag Manager?

How can I track marketing performance across channels?

How does marketing tracking improve ROI?

How often should I review my marketing performance data?

Academy Guides

The Ultimate B2B Marketing Strategy Playbook for Modern Marketers

How to Measure Marketing Success! Your AllFactors Getting Started Guide

Ads for Startups: How To Advertise Your Startup Without Wasting Money! Drive Measurable Growth Like A Pro

Blog Posts & Interviews

Data-Driven Marketing for SaaS Startups: How to Build Sustainable Growth

How Alison Murdock Helps Startups Define Go-To-Market and Accelerate Growth

How Natalie Luneva Helps SaaS Companies Optimize for Conversion and Growth

🚀 ACADEMY

🔥 BLOG