Why is It Important to Analyze Content Engagement?
You put in a lot of effort in creating quality content, but if it doesn’t have high relevance for your audience (depending on the stage of the funnel), then all of that effort is wasted.
By measuring content engagement you can discover if your piece of content resonates with the audience it was intended for. Relevant content is also key for your Search Engine Optimization efforts, as well as for optimized customer journeys.