#1 B2B Website Analytics

#1 B2B Website Analytics to Drive Your Results

Automatically track all your B2B website data with first-party analytics. Insights in seconds! No-code.
Instantly see B2B Conversions, Attribution, Content Engagement, Videos Watched, Ad Performance, even a Link Shortener tool! Everything you need in one place for B2B. No more blind spots.
#1 b2b website analyticsmarketing manager

All-in-one

No-code

Insights in seconds

The Difference
Before

Before AllFactors

“I ask the dev team again to fix tracking tags that broke after the latest website update”

“I spend the morning digging through GA4 reports that never match HubSpot and Salesforce”

“I can’t see in GA4 how my content, ads, and landing pages connect in the buyer journey”

After

After AllFactors

“I don’t need devs. Every form fill, click, and visit is tracked automatically with auto-measure AI”

“Every morning I quickly see how each ad, page, and content piece contributes to pipeline and revenue”

“I see my buyer journey timeline of campaigns, pages, and touchpoints in one unified view"

What Marketing Teams Say

"I was digging through GA4 for answers I never found.

AllFactors gave me that clarity in seconds, I finally see the full funnel.

Grace Chen
Marketing Manager, GoTime

"AllFactors showed my team where our ad dollars were leaking!

I now feel in control of our ad spend."

Aswin Gunasekar
Founder & CEO, Zeto Inc.

“I can tie content marketing directly to engagement and conversion results.

I’ve never had this kind of clarity before."

Lori Lamont
Marketing Director, HealthyMind

Compliant

Secure

GDPR

CCPA

The Use Cases
B2B WEBSITE CONVERSION TRACKING

See every B2B conversion! Tracked automatically, no setup needed

Instantly capture every B2B form fill, signup, and demo request without tagging or developer help.

Your auto-measure AI tracks conversions across all pages and channels, nothing slips through the cracks.

Eliminate missing B2B conversion data from broken pixels or GA4 misfires with your own first-party B2B data.

Get full-funnel visibility so you know how your website is driving your B2B pipeline results.

b2b website conversion tracking
B2B WEBSITE CONTENT ANALYTICS

Discover which of your B2B content actually engages buyers

Instantly see scroll depth, clicks, and readership to discover which sections hold attention and which lose interest.

Compare engagement across blogs, product pages, videos, and case studies to identify your true content performers.

Discover which topics bring in high-quality leads that move deeper into your funnel.

Use engagement insights to create content that resonates with decision-makers and drives conversions.

b2b website content analytics
B2B WEBSITE ADS TRACKING TOOL

Track every ad click to your B2B website in seconds

Use your ads tracking tool to see how your Google, LinkedIn, Meta, and YouTube ads perform after the click.

AI connects ad data to on-site behavior, revealing what campaigns drive genuine engagement, not empty traffic.

Easily track which audiences, creatives, and messages bring in qualified leads that actually convert.

Spot wasted spend and reallocate budget toward ads that contribute to pipeline growth.

b2b website ads tracking tool
B2B WEBSITE ADS ANALYTICS

Get full-funnel visibility into how Paid Ads drive B2B website engagement

See every ad’s journey, from first click, to page engagement, to conversion, all stitched together automatically.

Spot how top-of-funnel campaigns build awareness that turns into bottom-funnel conversions.

Track B2B engagement metrics for each ad. See how long visitors stay, and what triggers their next action.

Attribute every B2B conversion to the exact ad and content combination that influenced it.

b2b website ads analytics
B2B WEBSITE ATTRIBUTION ANALYTICS

Connect every channel to results with clear B2B website attribution

Finally see how every marketing channel, paid, organic, and email, contributes to B2B conversions across your website.

Understand how awareness channels assist mid-funnel performance and influence buying decisions.

Eliminate the confusion of “which channel deserves credit” and get one unified source of truth with all touchpoints.

Use attribution clarity to allocate budget with confidence, forecast, and scale what works.

b2b website attribution analytics
B2B WEBSITE BRANDED LINK SHORTENER

Track ‘hard to track’ web campaigns with your branded link shortener

Easily use your branded short links to track your B2B social posts, emails, partner promotions, and offline campaigns.

Capture traffic, engagement, and conversions from channels that traditional analytics can’t measure, like podcasts, QR codes, or “dark social”.

Each link automatically attributes results to the right campaign and source, giving you full visibility.

Compare which newsletters, events, and B2B influencers mentions drive the most conversions.

b2b website link tracking tool
B2B WEBSITE JOURNEY ANALYTICS

Visualize every step of your B2B buyer journey, from first visit to closed deal

See how prospects discover your B2B website, engage with content, and return through multiple channels before converting.

AI stitches every ad click, page visit, and form submission into a complete buyer journey timeline.

Identify the most common conversion paths, and where leads drop off or stall in your B2B funnel.

Attribute revenue to the exact combination of website touchpoints that influenced deals from start to finish.

b2b saas buyer journey analytics

Your Own B2B First-Party Data

B2B Actionable Insights

Instantly see all your B2B website and marketing metrics, no vanity.

Measure your B2B website KPIs automatically with AI.

No Issue With Ad-Blockers

Your own B2B high-quality, first-party data, that you can rely on.

No more missing B2B data, no more garbage data (ahem GA4).

B2B Full Funnel Visibility

See your B2B full-funnel website data and buyer journey touchpoints in seconds.

One source of truth for B2B marketing decisions. No more blind spots!

Easy 5 Minutes Setup

STEP 1
Click Try Free
Quick signup
STEP 2
Follow Easy Steps
Add Script to your website
STEP 3
You’re in!
See insights in seconds
Conversions Analytics icon
Conversions Analytics

Easily track and analyze your B2B website form conversions in one view

Content Analytics icon
Content Analytics

See a complete view of your B2B website content engagement

Attribution Analytics icon
Attribution Analytics

Automatically track your B2B website traffic attribution in a unified way

Journey Touchpoints icon
Journey Touchpoints

See every one of your b2b website visitor touchpoint in a unified timeline

Ads Analytics icon
Ads Analytics

Analyze website traffic from all your B2B ads in a single source of truth

Landing Page Analytics icon
Landing Page Analytics

Quickly see your B2B landing pages conversion rates and performance

Branded Link Shortener Tool icon
Branded Link Shortener Tool

Create and analyze short links for your B2B website marketing campaigns

Ads Tracking Tool icon
Ads Tracking Tool

Use your B2B ads tracking tool to easily track your website's ads in one place

"I can quickly see what's working and what's driving conversions without piecing together different reports.

 

AllFactors organizes our marketing data in a way that makes sense. It's the clarity I've needed for years.

 

With journey touchpoints, I finally see which steps on our website actually engage leads before they convert."

Irina Nazarova
Marketing Manager, Zeto, Inc.
Founder

Complete insights to collaborate with your B2B marketing team

CMO

See your B2B marketing team’s results overview in a unified dashboard

Head of Marketing

Measure what B2B channels are driving revenue in a unified way

Marketing Manager

Track your B2B website marketing initiatives in one unified place

Performance Marketer

Track your B2B performance marketing easier than ever before

Marketing Director

Analyze B2B marketing campaigns from different platforms in one place

Content Marketer

Analyze what B2B content is read and what videos are watched

Digital Marketer

Analyze your B2B website digital campaigns in a unified view

Demand Gen Marketer

Unify your B2B demand gen campaigns data in one place

Growth Marketer

See a unified view of your B2B growth marketing initiatives

Product Marketer

See your B2B product marketing campaigns performance in one view

Marketing Agency

Track what B2B marketing campaigns are working for your clients

Frequently Asked Questions

In B2B marketing, you can’t rely on surface-level traffic reports or last-click data to understand what’s working.

Tools like Google Analytics only show isolated sessions, they miss how different channels work together to influence a deal over time.

AllFactors solves that by automatically tracking every channel, paid, organic, email, referral, partner, and social, with first-party accuracy.

Every visit, click, and form submission is tied to the same buyer journey, so you can see the true impact of each campaign on pipeline and revenue.

Instead of guessing which channel deserves credit, you’ll see clear attribution paths that reveal how awareness ads, retargeting campaigns, and organic content all contribute to conversions.

It’s full-funnel visibility built for how B2B actually works, long cycles, multiple touchpoints, and complex buying teams.

Measuring B2B content engagement goes far beyond pageviews, but that’s all Google Analytics really gives you.

GA4 can’t reliably track behavior across sessions, companies, or touchpoints, so you end up with fragmented metrics that don’t tell you how real buyers interact with your content.

AllFactors changes that. It automatically measures how visitors engage with every piece of your content.

It shows you scroll depth, click patterns, time on page, readership, and return visits, all tied to lead quality and revenue.

You can see exactly which pages, videos, and resources move prospects forward in the funnel and which ones lose attention.

Unlike Google Analytics, AllFactors connects those engagement metrics to conversions and pipeline.

That means you’re not just measuring who read your content, you’re seeing who acted on it, and how that engagement turned into deals.

If you rely on GA4 then you will only see disjointed sessions and channel reports, not the real customer journey.

You can’t see how someone discovered your b2b website, engaged with multiple pages, returned days later, and finally booked a demo.

That incomplete visibility leads to poor decisions because you’re only seeing fragments of the funnel.

AllFactors connects the B2B buyer journey on our website automatically. Every click, visit, and conversion is stitched into one clear journey, from the first ad to the final deal.

You’ll see how buyers move through your marketing ecosystem, where they drop off, and which paths consistently lead to revenue. It’s the full story, not half the picture.

Unlike Google Analytics, which depends on manual tagging, cookies, and limited attribution, AllFactors was built for the complexity of B2B marketing.

GA4 often produces incomplete or misleading insights, the classic “garbage in, garbage out” problem, because it doesn’t capture the full buyer journey or connect data to pipeline.

AllFactors solves this with first-party tracking, auto-measurement, and AI-stitched journeys.

Every page, campaign, and channel is tracked automatically, no setup or data cleanup required.

You see every touchpoint from first visit to revenue, giving you accurate, actionable insights that show what’s actually driving growth.

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