#1 B2B Content Analytics

#1 B2B Content Analytics to Uncover What Truly Resonates

Automatically track & measure every piece of your B2B content! No-code.
Measure the performance of your content with detailed insights into readership, scroll depth, play-through rates for videos, and conversions. No more blind spots!
#1 b2b content analyticsmarketing manager

All-in-one

No-code

Insights in seconds

The Difference
Before

Before AllFactors

“I have no idea how people are engaging with our B2B content, are they reading the whole thing or leaving after 5 seconds?”

“I’m guessing which B2B content pieces are driving conversions because nothing is really tracked end-to-end”

After

After AllFactors

“Every B2B content page is automatically tracked! visits, readership, scroll depth, and conversions. All in one place”

“I can finally see which B2B content are moving the needle, and focus on making more content that drive results!”

What Marketing Teams Say

"I was digging through GA4 for answers I never found.

AllFactors gave me that clarity in seconds, I finally see the full funnel.

Grace Chen
Marketing Manager, GoTime

"AllFactors showed my team where our ad dollars were leaking!

I now feel in control of our ad spend."

Aswin Gunasekar
Founder & CEO, Zeto Inc.

“I can tie content marketing directly to engagement and conversion results.

I’ve never had this kind of clarity before."

Lori Lamont
Marketing Director, HealthyMind

Compliant

Secure

GDPR

CCPA

The Use Cases
B2B CONTENT CONVERSIONS TRACKING

Track conversions from your B2B content automatically

Automatically capture every signup, form fill, and demo request that comes from your blogs, guides, or product pages.

No tagging, setup, or dev work required, conversions are tracked with first-party accuracy out of the box.

Instantly see which content drives pipeline, not just traffic.

Use conversion data to prioritize high-performing topics and optimize underperforming ones.

b2b content analytics conversion tracking
B2B CONTENT ENGAGEMENT

Understand how visitors engage with your B2B content

See how long visitors stay, where they scroll, and what they click inside every piece of content.

Identify which sections hold attention and which lose engagement fast.

Compare engagement across content types, blogs, videos, case studies, and product pages.

Use AI insights to improve structure, flow, and CTAs that keep decision-makers engaged.

measuring b2b content marketing
B2B CONTENT MARKETING ATTRIBUTION

Attribute revenue back to your B2B content efforts

Attribute every piece of B2B content, from blogs and webinars to feature pages, directly to pipeline and closed-won deals.

Understand which content assists conversions across your B2B buyer journey.

See which videos played a role in a conversion, even if it happened days later.

Use this clarity to double down on high-performing content and prove ROI with confidence in every meeting.

b2b content attribution
B2B CONTENT ADS ANALYTICS

Track B2B content engagement from your Paid Ads

See how paid ad traffic from LinkedIn, Google, or Meta ads interact with your content after they click.

Quickly measure scroll depth, time on page, and CTA interactions for every ad audience and campaign.

Identify the paid campaigns that drive meaningful B2B content engagement and form fills, not just vanity clicks.

Use AI analytics to connect ad spend to downstream conversions and pipeline influenced by content.

b2b content ads analytics
B2B CONTENT SHORT LINKS TRACKING

Measure B2B content performance using branded short links

Create branded short links for every B2B content initiative like LinkedIn posts, newsletters, and influencers.

Track traffic, engagement, and conversions from each link with first-party accuracy.

Add short links to your YouTube video descriptions to see who watches your content and comes to your website.

Compare link performance over time to see which content promotions engage people long after publication.

b2b content short links tracking
B2B CONTENT JOURNEY TOUCHPOINTS

See your B2B content full funnel buyer journey touchpoints

Visualize how buyers interact with your content across the entire B2B journey, from first discovery to final conversion.

See which blogs, videos, product pages, and case studies play a role at each funnel stage.

AI automatically stitches every visit, ad click, and form submission into one continuous buyer timeline.

Use your B2B content journey insights to plan smarter B2B content and distribution initiatives.

b2b content journey tracking

Your Own B2B First-Party Data

B2B Actionable Insights

Instantly see all your B2B content marketing metrics, no vanity.

Measure your B2B content marketing automatically with AI.

No Issue With Ad-Blockers

Your own B2B high-quality, first-party data, that you can rely on.

No more missing B2B data, no more garbage data (ahem GA4).

B2B Full Funnel Visibility

See your unified marketing funnel, and B2B customer journey touchpoints.

One source of truth for B2B marketing decisions. No more blind spots!

Easy 5 Minutes Setup

STEP 1
Click Try Free
Quick signup
STEP 2
Follow Easy Steps
Add Script to your website
STEP 3
You’re in!
See insights in seconds
Conversions Analytics icon
Conversions Analytics

Easily track and analyze your B2B form conversions in one view

Content Analytics icon
Content Analytics

See a unified view of what B2B content is read and what videos are watched

Attribution Analytics icon
Attribution Analytics

Automatically measure your B2B channels attribution in a unified way

Journey Touchpoints icon
Journey Touchpoints

See every touchpoint in your B2B buyer’s journey in a unified way

Ads Analytics icon
Ads Analytics

Analyze traffic from all your B2B ads in a single source of truth

Landing Page Analytics icon
Landing Page Analytics

See what B2B content to optimize in your landing pages

Branded Link Shortener Tool icon
Branded Link Shortener Tool

Create and analyze short links for your B2B content marketing campaigns

Ads Tracking Tool icon
Ads Tracking Tool

Use the B2B ads tracking tool to easily track your ads in one place

"I can quickly see what's working and what's driving conversions without piecing together different reports.

 

AllFactors organizes our marketing data in a way that makes sense. It's the clarity I've needed for years.

 

With journey touchpoints, I finally see which steps on our website actually engage leads before they convert."

Irina Nazarova
Marketing Manager, Zeto, Inc.
Founder

Complete insights to collaborate with your B2B marketing team

CMO

See your B2B marketing team’s results overview in a unified dashboard

Head of Marketing

Measure what B2B channels are driving revenue in a unified way

Marketing Manager

Track your B2B content marketing initiatives in one unified place

Performance Marketer

Track your B2B performance marketing easier than ever before

Marketing Director

Analyze B2B marketing campaigns from different platforms in one place

Content Marketer

Analyze what B2B content is read and what videos are watched

Digital Marketer

Analyze your B2B marketing digital campaigns in a unified view

Demand Gen Marketer

Unify your B2B demand gen campaigns data in one place

Growth Marketer

See a unified view of your B2B growth marketing initiatives

Product Marketer

See your B2B product marketing campaigns performance in one view

Marketing Agency

Track what B2B marketing campaigns are working for your clients

Frequently Asked Questions

Think of B2B content analytics as your backstage pass into how your content actually performs.

In B2B, content isn’t “nice to have”, it’s often the difference between a decision-maker going silent or booking a demo.

But here’s the problem: most teams don’t know which assets are actually pulling their weight.
That’s where AllFactors comes in.

It connects your content performance directly to conversions, pipeline, and revenue. Suddenly, you’re not just publishing content, you’re building a growth engine backed by data.

Measuring ROI means looking beyond clicks and downloads.

You need to see which assets are shaping real business outcomes, SQLs, opportunities, and closed-won deals.

With AllFactors, every piece of content is tied to the buyer journey.

You’ll know if that webinar influenced a big deal, or if your blog post sparked a conversation that turned into pipeline.

That’s ROI you can show off with confidence because it’s backed by data.

Yes, and quickly.

Once you know what content works in your B2B funnel, you can double down on the content that drives pipeline and cut what doesn’t.

That means better campaigns, smarter ad spend, and faster growth.

With AllFactors, you’re not shooting in the dark.

You finally have the clarity to create campaigns with confidence and scale your marketing with precision.

  • Engagement: Are people actually reading, watching, or interacting?
  • Conversion: Did it trigger demo requests, signups, or form fills?
  • Attribution: Did the content influence opportunities and revenue?

With most tools, tracking all three is a headache.

You’d need to set up endless tags, chase engineers, and stitch messy reports together, just to get partial answers.

AllFactors flips the script. Every metric is tracked automatically, from engagement to revenue, with zero tagging required.

You get the full picture instantly, so you can focus on improving results instead of wrestling with data.

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