B2B Insights in seconds! Auto measure AI

Easily Measure Your SaaS B2B Buyer Journey

Automatically measure your entire B2B buyer journey! No-code. 
See how leads discover you, what content they engage with, and which channels drive them to take action. No more blind spots!
marketing managermarketing analytics platform allfactors

All-in-one

No-code

Insights in seconds

The Difference
Before

Before AllFactors

“I have no clear view of how buyers move from first touch to sign-up or demo, it feels like a black hole”

“I’m trying to connect data from GA4, ad platforms, and our CRM, and it still doesn’t tell me what’s actually driving deals”

“I’m constantly guessing which campaigns, pages, and channels are making an impact”

After

After AllFactors

“I get the full buyer journey mapped out automatically, from first visit to conversion to CRM outcome”

“Every touchpoint across ads, content, and product pages is tracked without manual work”

“I finally have the clarity to see what’s working, what’s not, and where to optimize!"

What Marketing Teams Say

"I was digging through GA4 for answers I never found.

AllFactors gave me that clarity in seconds, I finally see the full funnel.

Grace Chen
Marketing Manager, GoTime

"AllFactors showed my team where our ad dollars were leaking!

I now feel in control of our ad spend."

Aswin Gunasekar
Founder & CEO, Zeto Inc.

“I can tie content marketing directly to engagement and conversion results.

I’ve never had this kind of clarity before."

Lori Lamont
Marketing Director, HealthyMind

Compliant

Secure

GDPR

CCPA

The Use Cases
B2B BUYER JOURNEY CONVERSIONS TRACKING

Track conversions automatically for every buyer journey

Automatically track signups, B2B demo requests, and SaaS purchases tied to each step in the buyer journey.

Understand which pages, channels, and campaigns contribute in your B2B buyer’s journey conversions.

Eliminate tracking gaps caused by pixels, cookies, or disconnected tools.

Use real-time conversion data to understand what drives your B2B buyer journey and optimize faster.

b2b buyer journey conversions tracking
B2B BUYER JOURNEY CONTENT ANALYTICS

See how your content impacts the buyer journey

Measure engagement with blog posts, case studies, product pages, videos, and podcasts across the journey.

Know what content brings people in and what gets them to convert in the buyer journey.

Compare content effectiveness across buyers that come from paid and organic channels.

Use these insights to focus on content that drives journey movement, not just content that drives visits.

b2b buyer journey content analytics
B2B BUYER JOURNEY ADS TRACKING

Track how your ads impact the B2B buyer journey

Unify data from LinkedIn, Google, Bing, Meta, and all your B2B channels to see how ads fit into the full B2B buyer journey.

Identify which ads drive top of funnel interest and which ones close the deal.

Eliminate blind spots by seeing paid media touchpoints alongside content and organic.

Useful when you're running multi-channel campaigns and want to know what’s truly performing and what’s not.

b2b buyer journey ads tracking
B2B BUYER JOURNEY ATTRIBUTION

Get multi-touch attribution across the entire buyer journey

Attribute every touchpoint in your buyer journey, from first visit to final conversion, in a single view.

See how ads, content, emails, and landing pages all contribute to the outcome.

Understand how top-of-funnel touchpoints influence pipeline and closed-won deals.

Use multi-touch attribution of your buyer’s journey to make smarter decisions about where to invest your budget.

b2b buyer journey attribution
B2B BUYER JOURNEY SHORT LINKS

Track short links across the buyer journey

Create branded short links with UTMs and track how your buyer’s journey looks like from those campaigns.

Track ‘hard to track’ campaigns like podcasts, B2B thought leadership, events, and partner campaigns.

Capture data from dark-social and offline touchpoints with first-party accuracy, automatically connected to your buyer journey.

See how these hard-to-track initiatives actually influence awareness, engagement, and pipeline creation.

b2b buyer journey short links
B2B BUYER JOURNEY TOUCHPOINTS

Visualize every touchpoint in your B2B buyers journey

See the full timeline of each buyer’s interactions across ads, content, campaigns, pages, and emails.

AI automatically connects visits, forms, emails, and retargeting ads into one unified B2B buyer journey.

Understand which touchpoints influence deals, accelerate pipeline, and create repeat engagement.

Use these insights to align marketing and sales around one clear, data-driven view of the B2B journey.

b2b saas buyer journey analytics

Your Own First-Party Data

Actionable Insights

Instantly see all your content marketing metrics, no vanity.

Measure your content marketing automatically with AI.

No Issue With Ad-Blockers

Your own high-quality, first-party data, that you can rely on.

No more missing data, no more garbage data (ahem GA4).

Full Funnel Visibility

See your unified marketing funnel, and customer journey touchpoints.

One source of truth for marketing decisions. No more blind spots!

Easy 5 Minutes Setup

STEP 1
Click Try Free
Quick signup
STEP 2
Follow Easy Steps
Add Script to your website
STEP 3
You’re in!
See insights in seconds
Conversions Analytics icon
Conversions Analytics

Easily track and analyze your form B2B SaaS conversions in one view

Content Analytics icon
Content Analytics

See a unified view of what B2B content is read and what videos are watched

Attribution Analytics icon
Attribution Analytics

Automatically measure your B2B SaaS channels attribution in a unified way

Journey Touchpoints icon
Journey Touchpoints

See every touchpoint in your B2B SaaS buyer’s journey in a unified way

Ads Analytics icon
Ads Analytics

Analyze traffic from all your B2B SaaS ads in a single source of truth

Landing Page Analytics icon
Landing Page Analytics

See what B2B landing pages to optimize based on conversion rates

Branded Link Shortener Tool icon
Branded Link Shortener Tool

Create and analyze short links for your B2B SaaS marketing campaigns

Ads Tracking Tool icon
Ads Tracking Tool

Use the ads tracking tool to easily track your B2B SaaS ads in one place

"I can quickly see what's working and what's driving conversions without piecing together different reports.

 

AllFactors organizes our marketing data in a way that makes sense. It's the clarity I've needed for years.

 

With journey touchpoints, I finally see which steps on our website actually engage leads before they convert."

Irina Nazarova
Marketing Manager, Zeto, Inc.
Founder

Unified insights to collaborate with B2B SaaS your marketing team

CMO

See your B2B SaaS marketing team’s results overview in a unified dashboard

Head of Marketing

Measure what B2B SaaS channels are driving revenue in a unified way

Marketing Manager

Track your B2B SaaS marketing initiatives in one unified place

Performance Marketer

Track your B2B SaaS performance marketing easier than ever before

Marketing Director

Easily analyze your across-channel B2B SaaS marketing campaigns

Content Marketer

Analyze what B2B SaaS content is read and what videos are watched

Digital Marketer

Analyze your B2B SaaS digital campaigns in a unified view

Demand Gen Marketer

Unify your B2B SaaS demand gen campaigns data in one place

Growth Marketer

See a unified view of your B2B SaaS growth marketing initiatives

Product Marketer

See your B2B SaaS product marketing campaigns performance in one view

Marketing Agency

Track what B2B SaaS marketing campaigns are working for your clients

Frequently Asked Questions

You can start seeing buyer journey insights right away.

AllFactors begins tracking user behavior, campaign interactions, and conversions the moment it’s set up.

Within a day, you’ll have a full view of how visitors are moving through your funnel, where they’re engaging, and what’s leading to high-quality conversions.

Yes, AllFactors shows exactly which content, campaigns, and channels are moving buyers through your B2B SaaS funnel.

You’ll see which blog posts, landing pages, ads, and emails are actually influencing engagement, sign-ups, and pipeline.

Instead of guessing what’s working, you get a clear picture of what’s pushing leads forward, and what’s not.

When you understand your buyer journey, you can spot where leads are getting stuck and where they’re dropping off.

That lets you fine-tune your messaging, fix friction points, and deliver the right content at the right time.

For SaaS, this means turning more website visitors into trial users, and more trial users into paying customers, by guiding them through a smoother, more relevant funnel.

Data-Driven Marketing for SaaS Startups_allfactors

Data-Driven Marketing for SaaS Startups

When you first start marketing your SaaS solution, you may not have much in the way of marketing data, but that doesn’t mean you can ignore data all together. Starting out with a data-driven approach in mind means you’ll be that much more likely to make the right decisions when you do have marketing data. […]

Learn More

How Alison Murdock Helps Startups Define Go-To-Market and Accelerate Growth

Alison is the founder and chief marketer at Trusted CMO, a marketing services firm that helps early stage startups with go-to-market strategy and execution.   Alison is a growth-focused marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe. She had marketing executive roles in […]

Learn More

How Natalie Luneva Helps SaaS Companies Optimize for Conversion and Growth

Natalie Luneva is an extremely smart SaaS coach who assists SaaS companies with growth, clarity, and team performance. She helps SaaS companies optimize their website and product for conversion and growth. Natalie also has an excellent podcast for SaaS founders and professionals called SaaS Boss, and a thriving group on Facebook under the same name […]

Learn More