
After starting 3 startups and advising tons of founders, I kept running into the same problem, no one really knew what was working and not working in their marketing.
We were always flying blind.
Sure, we had tools, but they were either too complicated, not detailed enough, or just plain frustrating to use.
We’d open Google Analytics and instantly get lost. CRM data felt too siloed. And CDPs? Way too complicated.
We just wanted to know: What’s working in my marketing? What’s not? Where should we invest more?
So I decided to build what we all needed: a simple, reliable way to track what’s working and not working. That’s how AllFactors was born.
I teamed up with the best engineer I know, Rob Palmer, and we spent over a year building the no-code event tracking auto measure AI, to create the most complete analytics that works instantly.
I use it daily to get total clarity on what’s driving results, so I can focus on what actually moves the needle.
AllFactors completely changed how I make decisions, and I can’t wait for you to experience that clarity too.
Yours truly,
Helena

Helena Ronis
Co-founder & CEO

Rob Palmer
Co-founder & CTO