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Marketing Channels Attribution

Discover which marketing channels contribute to your engagement and conversions

Why is It Important to Do Marketing Channels Attribution?

When you spend time and money on marketing channels to drive traffic and conversion for your website, it’s very important to understand return on investment by analyzing which channels contribute to what kind of engagement and conversion.

It can be difficult to understand which channels influence consistent engagement and conversion, because customers don’t always engage meaningfully or convert from the first site visit. So it’s important to have the ability to connect the data points on your website across distribution channels, and also provide those insights to other teams in your company.

Before

  • Dealing with fragmented data across distribution channels to properly attribute ROI for the right channel
  • Lack of visibility into the engagement and conversion path after each channel and correlation between different channels
  • Difficulty to connect the dots and assign value across multiple channels and touch points

After

  • Unified data from across distribution channels to properly attribute ROI for the right channel
  • High visibility into the engagement and conversion paths from each channel’s traffic, and data points correlation between different channels
  • Easy to connect the dots in order to assign value across multiple channels and touch points

Features That Enable Marketing Channels Attribution

Every feature is built with ease of use and efficiency in mind

  • Data integration with every distribution channel
  • Visibility into the actions and touch points that influence engagement and conversions
  • Categorization of attributed traffic into appropriate stages of the funnel
  • Analysis of cross channel touch points and signals for proper attribution
  • Visibility into the impact of creative during the customer journey
  • Assignment of value to the marketing strategies that lead to conversions

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