Why is It Important to Do Marketing Channels Attribution?
When you spend time and money on marketing channels to drive traffic and conversion for your website, it’s very important to understand return on investment by analyzing which channels contribute to what kind of engagement and conversion.
It can be difficult to understand which channels influence consistent engagement and conversion, because customers don’t always engage meaningfully or convert from the first site visit. So it’s important to have the ability to connect the data points on your website across distribution channels, and also provide those insights to other teams in your company.