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Customer Journey to Conversion Insights

Uncover customer journey signals to optimize content and conversions

Why is It Important to Map Customer Journey and Uncover Conversion Insights?

A healthy customer journey is an indicator of good website design and copy, quality content, target market fit, and the right positioning. 

By discovering insights on user journey, engagement, and the path to conversion you can create better pages, design and content. It will help you achieve your marketing and business goals, as well as figure out what to keep, change, or optimize.

Before

  • Difficult to understand how a customer’s journey really looks like and what impacts every step
  • Lack of context and audience relevance to each journey to match with intent
  • Inability to easily relate between the customer journey and the marketing funnel

After

  • Easily see insights to understand how customer’s journey really looks like and what impacts every step
  • High degree of context and audience relevance data points in each journey to match with intent
  • An easy way to see the relations between customer journeys and the marketing funnel

Features That Enable Customer Journey to Conversion Insights

Every feature is built with ease of use and efficiency in mind

  • Analysis of site traffic to surface insights on customer journeys
  • Automatic categorization of engagement points and calls to action in journeys
  • Differentiation and insights about strong and weak journeys to help with optimization
  • Categorization of signals in content that contributes to strong customer journeys
  • Correlation of customer’s journey with stages of the marketing funnel
  • Grouping data points on segments and audiences with relevant journeys
  • Uncovering insights from your distribution channels in correlation with journeys
  • Conversions optimization based on customer journeys and stages in the funnel
  • Reporting on what journeys work well, not so well, and what needs to be improved

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