Customer Journey to Conversion Insights

Uncover customer journey signals to optimize content and conversions

Why is It Important to Map Customer Journey and Uncover Conversion Insights?

A healthy customer journey is an indicator of good website design and copy, quality content, target market fit, and the right positioning.

By discovering insights on user journey, engagement, and the path to conversion you can create better pages, design and content. It will help you achieve your marketing and business goals, as well as figure out what to keep, change, or optimize.

Before

Difficult to understand how a customer’s journey really looks like and what impacts every step
Lack of context and audience relevance to each journey to match with intent
Inability to easily relate between the customer journey and the marketing funnel

After

Easily see insights to understand how customer’s journey really looks like and what impacts every step
High degree of context and audience relevance data points in each journey to match with intent
An easy way to see the relations between customer journeys and the marketing funnel

Features That Enable Customer Journey to Conversion Insights

Every feature is built with ease of use and efficiency in mind

Analysis of site traffic to surface insights on customer journeys
Automatic categorization of engagement points and calls to action in journeys
Differentiation and insights about strong and weak journeys to help with optimization

Categorization of signals in content that contributes to strong customer journeys
Correlation of customer’s journey with stages of the marketing funnel
Grouping data points on segments and audiences with relevant journeys

Uncovering insights from your distribution channels in correlation with journeys
Conversions optimization based on customer journeys and stages in the funnel
Reporting on what journeys work well, not so well, and what needs to be improved

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